Anne Brian Sheikh


It all began when former Chairman, Brian Wilkie MBE, and Paul Oliver - co-founders of Gulf for Good - wanted to raise funds to buy an ambulance for a war-torn community in Namibia.

In March 2001, Gulf for Good was established, operating until today under the patronage of His Highness Sheikh Ahmed bin Saeed al Maktoum, Chairman of the Emirates Group. With a Board of 4 enthusiastic people, including Jim Berry who is still Gulf for Good's Legal Advisor, they ended up coordinating a group of 49 people to climb Mount Kilimanjaro, raising enough money to buy 4 brand new Land Rover ambulances!

Following this success, Brian and Paul realised they had started upon an amazing journey together and could change the lives of many more around the world.

Since then we have been implementing sustainable projects in the developing world, taking people on adventure challenges to raise money to help make a real difference in the lives of underprivileged kids. We have organised over 80 challenges, with over 1400 participants, in 27 countries, in support of 56 children’s charities; raising over US$3.5 million, building schools, children’s homes, hospitals, and more, changing the lives of countless children around the world.

But it doesn’t end there. Our challengers always return with stories of how their own lives have also been impacted and changed, and many long-lasting friendships have been forged.

In May 2018 after 17 years of tireless service, Brian stepped down as Chairman, handing over to former Charity Director and 13-time Gulf for Good challenger, Anne Edmondson (both pictured above with our patron, His Highness Sheikh Ahmed bin Saeed al Maktoum). Download a copy of Our Story below to see the full scope and impact of our work around the world.


We would love for you to join our story.

1. Join our weekly training sessions, day hikes and events - all support our work

2. Join an international challenge and fundraise for children in need

3. Encourage your company to hold a CSR event with us

4. Volunteer with our team

5. Should you wish to make a private donation to our work, you can do this by bank transfer to: 

Account Number: 1014614080701
Bank Name: Emirates NBD Bank
Bank Address: P O Box 777, Deira, Dubai, United Arab Emirates
Swift Code: EBILAEAD
IBAN: AE850260001014614080701


Gulf for Good is registered with Dubai International Humanitarian City, Licence No. 150021

All of our challenges are approved and licensed meaning you can legally fundraise.

We are also a UK registered charity, Registered Charity No. 1140294, audited by Pricewaterhouse Coopers.

See our latest Annual Report here:

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