About us

We believe every child has the right to a happy and sustainable life.

Founded in 2001 under the patronage of His Highness Sheikh Ahmed Bin Saeed Al Maktoum, our adventure challenges fundraise to support underprivileged children around the world.

Each adventure challenge supports a worthy charity in the same country where the challenge takes place. The sponsorship collected by participants is spent on worthwhile child-related projects managed by charities focused in education, housing and healthcare.

Since 2001 to date, Gulf for Good has hosted more than 100 challenges, raising almost USD 5 million for 63 projects in 30 countries helping over 33,300 children in need.

Our sister enterprise, Thrift for Good is a charity thrift shop established in 2020; with the mission to rehome preloved items to reduce waste and help children around the world.

Gulf for Good is a UAE based non-profit organisation UAE NPO (150021) and a UK Registered Charity (1140294)

Our Vision is to empower people to change their lives and the lives of children around the world.

Our Mission is to support sustainable charity projects for children and to promote wellbeing through life changing experiences, adventure challenges and fitness opportunities.

How to get involved

Our values


Our mission is to DO GOOD.


Together, without compromise.


Finding joy in everything we do.


It takes courage to test your limits, push your boundaries, and to achieve something remarkable.


Trust and integrity are at the heart of everything we do.


Bringing people together

Where do funds raised go?

Gulf for Good is a non-profit organisation built on compassion, courage, community, joy and trust.

Our mission is to support sustainable charity projects for children around the world, primarily focusing on Education, Housing and Health in line with the United Nation's Sustainable Development Goals.

To run our daily operation, we have a small team of 4 staff members. The team is heavily supported by a very dedicated Board of skilled individuals who all give up their time on a voluntary basis. Read more about the team here.

The staff members take care of operational tasks such as license requirements for all corporate partners, campaigns and events.

Moreover, like any other organisation we have costs to cover and regulations to follow. The team also handles all events, challenges, trainings sessions, campaigns, marketing, corporate partnerships, volunteers and, of course, the charity project monitoring and reporting.

The funds we raise are distributed as follows:

  • 10% goes to our regulator, the International Humanitarian City’s emergency response work as per UAE law.
  • 15% goes to Gulf for Good’s own sustainability.
  • 75% goes directly to helping children around the world. View our charity projects here.

Together, we are making a difference for many children around the world.

Thank you for helping us achieve our mission.

Gulf for Good is registered with Dubai International Humanitarian City, Licence No. 150021

All of our challenges are approved and licensed in the UAE meaning you can legally fundraise.

We are also a UK registered charity, Registered Charity No. 1140294, audited by PricewaterhouseCoopers.

How to get involved